Dublin College Establishes Istanbul Regional Office

Dublin International Foundation College (DIFC) has tied up with Levant Education to establish a Regional Office in Istanbul serving Turkey, Iran and Azerbaijan. 

Levant Education announced its Higher Education Regional Office (HEROservice last year, and with a number of clients interested in the model, DIFC has become the first to put pen to paper.

“Higher Education recruitment is an intensive and complex activity requiring local market knowledge”, David Mitchell, Levant Education Founding Director explained, “so having an office and dedicated team on the ground will vastly improve DIFC’s ability to service agents and students in this region.”

Ireland has seen a significant increase in the number of language students from Turkey, and factors including EU membership, post-study work visas, quality and value money make studying at university in Ireland an attractive option for international students.

The Levant Education service provides partners with a Product Manager in-country, working from the Istanbul office and able to manage agent support and marketing campaigns locally, in local languages. The Product Manager is trained in close liaison with the partner, works to recruitment targets and reports to the HERO Director and the HERO client college.

DIFC offers foundation programmes in Dublin and Cork, working closely with Irish HEI’s as well as UK universities through its provision of NCUK programmes. Students studying Health Sciences, Business & Management, Engineering & Technology, and Sciences at DIFC have gone on to study at top universities in Ireland, the UK and globally, and are guaranteed to progress upon successful completion of the programme.

“The HERO service provides recruitment reach and marketing support in a challenging but fascinating region”

President of DIFC Diarmuid Moroney is enthusiastic about the link up: “The HERO service provides recruitment reach and marketing support in a challenging but fascinating region in the coming years, as DIFC focusses on expansion from its Dublin base, to new campuses in Cork and Galway.”

White Labelling Student Recruitment

The service reflects a growing trend in Higher Education recruitment, as skilled third parties provide marketing and recruitment services ‘white labelled’ for HE providers. Briefly, white labelling means a product or service that is outsourced to a contracted company but presented to the market by the established brand. In the UK, Uniquest has developed a white label service to boost onshore university enrolment, while Study Group have begun offering white labelled enquiry conversion in partnership with THES university rankings.

Visitors to DIFC’s website from Turkey, Iran and Azerbaijan will be directed to contact the Istanbul Regional Office, which is outsourced to Levant Education.

DIFC’s HERO in Istanbul has begun 2018 building an agent network, training counsellors on product and visa matters, and promoting study in Ireland.

# Levant Education has been providing education marketing and recruitment consultancy since 2009, focussing on Turkey, Iraq, Iran and Azerbaijan

# Dublin International Foundation College is Ireland’s leading HE preparation college for international students since 199. DIFC has placed over 1,000 students onto graduate and postgraduate courses in partner universities and colleges in Ireland and the UK.

Contacts

DIFC Nerilie Duffy Nerilie@difc.ie +353 45 866 671

DIFC Regional Office Istanbul istanbul@difc.ie  +90 212 231 2543

Study Abroad Agency EnquiriesLeila Esmaeili  +90 212 231 2543

Levant Education david.mitchell@levanteducation.com +90 212 231 2543

Total Recruitment – Baku Autumn 2017

This weekend Studybritish.com hosted a full programme of recruitment activities for high-end UK universities in Baku, Azerbaijan.

“Thanks for a good event – we can always rely on you guys to deliver! As we know it’s about being targeted and I was pleased with the type of visitors to the fair”.
Joanne Jacobs, University of Manchester.

In a challenging market all channels are important to maximise recruitment opportunities, and Studybritish.com (a division of Levant Education) aims for a ‘Total Recruitment’ performance, with marketing initiatives including high school visits, online and social media, alumni events and the exhibition, our 10th since 2012.

With concerns about the economy in Azerbaijan and falling recruitment numbers, it was rewarding to see that the strength and appeal of UK education endures.

See you back in Baku next year !

Language School Marketing Essentials

Every language training provider struggles to strike a balance between finding students itself, if possible; and supporting agencies that are established in-market. Word-of-mouth referrals aside, very few providers can generate significant new enrolments without supporting an agent network.

EDUCATION MARKETING

Click below to download a quick guide to the more common marketing strategies / initiatives in our industry:

Language School Marketing Essentials