Dublin College Establishes Istanbul Regional Office

Dublin International Foundation College (DIFC) has tied up with Levant Education to establish a Regional Office in Istanbul serving Turkey, Iran and Azerbaijan. 

Levant Education announced its Higher Education Regional Office (HEROservice last year, and with a number of clients interested in the model, DIFC has become the first to put pen to paper.

“Higher Education recruitment is an intensive and complex activity requiring local market knowledge”, David Mitchell, Levant Education Founding Director explained, “so having an office and dedicated team on the ground will vastly improve DIFC’s ability to service agents and students in this region.”

Ireland has seen a significant increase in the number of language students from Turkey, and factors including EU membership, post-study work visas, quality and value money make studying at university in Ireland an attractive option for international students.

The Levant Education service provides partners with a Product Manager in-country, working from the Istanbul office and able to manage agent support and marketing campaigns locally, in local languages. The Product Manager is trained in close liaison with the partner, works to recruitment targets and reports to the HERO Director and the HERO client college.

DIFC offers foundation programmes in Dublin and Cork, working closely with Irish HEI’s as well as UK universities through its provision of NCUK programmes. Students studying Health Sciences, Business & Management, Engineering & Technology, and Sciences at DIFC have gone on to study at top universities in Ireland, the UK and globally, and are guaranteed to progress upon successful completion of the programme.

“The HERO service provides recruitment reach and marketing support in a challenging but fascinating region”

President of DIFC Diarmuid Moroney is enthusiastic about the link up: “The HERO service provides recruitment reach and marketing support in a challenging but fascinating region in the coming years, as DIFC focusses on expansion from its Dublin base, to new campuses in Cork and Galway.”

White Labelling Student Recruitment

The service reflects a growing trend in Higher Education recruitment, as skilled third parties provide marketing and recruitment services ‘white labelled’ for HE providers. Briefly, white labelling means a product or service that is outsourced to a contracted company but presented to the market by the established brand. In the UK, Uniquest has developed a white label service to boost onshore university enrolment, while Study Group have begun offering white labelled enquiry conversion in partnership with THES university rankings.

Visitors to DIFC’s website from Turkey, Iran and Azerbaijan will be directed to contact the Istanbul Regional Office, which is outsourced to Levant Education.

DIFC’s HERO in Istanbul has begun 2018 building an agent network, training counsellors on product and visa matters, and promoting study in Ireland.

# Levant Education has been providing education marketing and recruitment consultancy since 2009, focussing on Turkey, Iraq, Iran and Azerbaijan

# Dublin International Foundation College is Ireland’s leading HE preparation college for international students since 199. DIFC has placed over 1,000 students onto graduate and postgraduate courses in partner universities and colleges in Ireland and the UK.

Contacts

DIFC Nerilie Duffy Nerilie@difc.ie +353 45 866 671

DIFC Regional Office Istanbul istanbul@difc.ie  +90 212 231 2543

Study Abroad Agency EnquiriesLeila Esmaeili  +90 212 231 2543

Levant Education david.mitchell@levanteducation.com +90 212 231 2543

Focussed International Student Recruitment with PPC Advertising

Studybritish.com is our exclusive platform for generating student enquiries. Members of Studybritish.com benefit from being on the most focussed website for study in the UK in the region, with an optimised profile in the right language.

The membership package includes:

  • Fully optimised and translated profile
  • Managed £1000 PPC campaigns per market to generate enquiries
  • Guaranteed enquiries and enrolments
  • Additional managed PPC campaigns at cost price
  • Social media links and regular articles
  • Monthly reports
  • A ‘Shout Package’ – 2 weeks of online and real world marketing to promote your visit/event in-market
  • Follow up / conversion if required (with Levant Education Study Abroad)

Pay-per-click (PPC) advertising

While most UK schools and universities are now investing in some form of pay-per-click (PPC) advertising on search engines and social media platforms nationally, PPC for international student recruitment is still relatively under-utilised, due to complications such as language and cultural differences.

Where it is attempted, advertisers often target the wrong platforms, or use keywords/phrases better suited to an English speaking audience. There are clear competitive advantages for those who do some research, harness local knowledge and prepare accordingly, as well as cost effectiveness and ROI benefits.

For many years international marketing managers have committed serious budget to attending fairs, unsure of how they were promoted and usually feeling like the students attending are either at a very early stage in their research about study abroad, or actually interested in something related but a million miles from studying in the UK.

For example, many students attend fairs in Turkey because they see advertising about work & travel programs, scholarships or competitions to win prizes. Exhibitors pay a fortune to meet the random results of such marketing.

Why use PPC advertising

With most pre-purchase research carried out online these days, PPC advertising offers a much more targeted way to reach students – and you only pay when the student has shown an interest. Anyone searching for ‘work and travel’ will be safely guided to a suitable site, while a student searching for ‘UK master in Engineering’ or ‘language course London’ for example, can be directed to the right information.

In sales, we always prefer qualified leads, and the beauty of PPC advertising is that the leads, or prospective students, qualify themselves!

The main challenges for international student recruitment concern linguistics and specific market knowledge. Not only does the landing page designed to catch the students need to contain the relevant information in the right language, the PPC advertising needs to use the right combination of keywords and phrases that enhance conversions and beat the competing advertisers.

Sample Month
5000 visitors per Month (Studybritish.com)

Before you even get to designing a PPC campaign, you need to be sure you will be using the right platforms. In Turkey, 91% of searches are carried out on google.com.tr in the Turkish language. Facebook is widely used, as is Twitter and Linked In. In Azerbaijan different platforms are effective in different combinations.A well-managed campaign will pay attention to bidding strategies, budgets and scheduling to enhance the conversion rates of any campaign.

Pay Per Click Campaign

You may be very familiar with the keywords that students are using to search your university domestically, but for successful PPC campaigns in Turkey, for example, local assistance is invaluable. Simply translating your existing content or campaigns, and not taking into account cultural subtleties and up-to-date searching patterns, will harm results. The same goes for the information displayed on your landing pages also.

Click here for an example of a landing page in Turkish, or here for Azerbaijan, on our targeted site for UK education enquiries, Studybritish.com. Click here for more membership information and registration. 

PPCclick